Karlo
Karlo is Kargo’s ai ad building platform that Kargo launched in September 2026. The product allows Kargo to target mid-market users for the first time, using features that give individual clients control and assistance in ad building, asset storage, measurement, and launching.
My logo was chosen to represent the new product living on the product page, marketing page, launch party branding, decks, merch, social, and more.
Project Type: Logo Design + Event Branding
Client: Kargo
Role: Designer
Team: Catherine Kim, Caroline Bailey, Ricardo Moreno, Duffy Kerwin-McElroy
Responsibilities: Concept development, visual identity, event collateral, branded merchandise, digital marketing assets, environmental graphics, character design, ai image and video generation
The logic behind the logo was that product was build from six agents that perform different functions:
Campaign Builder
Activates a brand’s strategy.
Creator
Transforms assets into ads.
Brand Builder
Enforces every brand guideline.
Curator
Connects to the right digital inventory.
Signaler
Provides real time insights.
Audience Builder
Targets the right people.
The lightning bolt in the center has been a motif that was used early on when Kargo started a decade ago, but was retired and had been used as part of our ad tags. Because it symbolizes speed, dynamism, and energy, it felt right to reintroduce it for Karlo.
Karlo Launch Party
Kargo had an extravagent vision for the launch of our biggest product to date held at Hall des Lumières, which is known for the floor to ceiling projections that cover the entire venue. The challenge was to create a carnival theme that was eye catching and immersive, and connected to the product that was fit for hosting Le French Twins from America’s Got Talent, Diplo, celebrity chef Laser Wolf, our top clients and prospective clients, industry leaders, and our employees who had been working hard the past few months for this launch.
For this event, I created the logo, invite, projection graphics, and characters that represented the agents in the Karlo Platform.
Character Design
The characters were created based on each of the agents with Karlo being the ringmaster. Each agent plays a role in the circus troupe. Working with our amazing Copy Writer and Creative Director, I created prompts and used ai to bring these complex characters to life. These graphics were printed, projected onto wall the venue walls, used in merch such as playing cards, and were the heart of the event. We also hired actors to play each agent to create an even more immersive experience for guests.
Results
The Karlo Karnival was a huge success! It was the largest production Kargo has executed to date with 1200+ attendees, and 70+ bookings including American Eagle, Suhwasoo, and GORGIE, who were featured in the product demo presentations at the event. PR Newswire, PPC Land, and At the Moment Media gave Karlo a feature on their respective platforms. Karlo was also welcomed in Times Square by Nasdaq!
