Kargo’s annual holiday party brings together 200+ Los Angeles–based employees each year. The concept for this event reimagines the traditional holiday celebration as a luxury beachside escape at Belles Beach House.

The design direction merges tropical iconography—sun, palms, and coastal textures—with a classic holiday palette. Decorative borders and layered imagery create a visual language that feels both transportive and seasonally grounded.

Project Type: Event Branding
Client: Kargo
Role: Designer
Creative Director: Catherine Kim
Copywriter: Caroline Bailey
Responsibilities: Concept development, visual identity, event collateral, branded merchandise, digital marketing assets, environmental graphics