Amisplace reimagines home-sharing as a trusted, community-driven experience, where every member is carefully vetted to ensure a sense of belonging.

The original brand hinted at this ethos but felt overly minimal and impersonal. To better reflect the platform’s warmth and intimacy, I collaborated with Amy to develop a more tactile and welcoming visual language.

Through updated colors, typography, social templates, and a redesigned website, the identity creates a more inviting, human-centered brand that reflects the experience of “staying among friends.”

Project: Branding
Client: Amisplace (Amy Wang and Adrien Pajot)
Role: Freelance Brand Designer
Responsibilities: Concept development, visual identity, digital marketing assets, website design, project management